Salem rewards travelers who plan a little ahead. Below are the top-rated tours and experiences in Salem, with notes on who each one suits, typical prices and how to book.
Quick Answer: Best Things to Do in Salem
The most-reviewed experience in Salem on Viator is History and Hauntings of Salem Guided, rated 4.9/5 from 15,824 reviews. It is followed by Salem Voodoo, Vampires, and Ghosts Guided Walking Tour and Bewitched Walking Tour of Salem. Prices for the top-rated tours start from about $28 per person.
Top-Rated Salem Tours & Experiences
Top Experiences in Salem
History and Hauntings of Salem Guided
Rated 4.9/5 from 15,824 Viator reviews, from about $36 per person. For a relaxed introduction to Salem, a guided tour like this takes care of the logistics so you can focus on what you are seeing. Read our full History and Hauntings of Salem Guided Walking Tour review.
Salem Voodoo, Vampires, and Ghosts Guided Walking Tour
Rated 4.9/5 from 2,051 Viator reviews, from about $28 per person. For a relaxed introduction to Salem, a guided tour like this takes care of the logistics so you can focus on what you are seeing. Read our full Salem Voodoo, Vampires, and Ghosts Guided Walking Tour review.
Bewitched Walking Tour of Salem
Rated 4.9/5 from 1,985 Viator reviews, from about $35 per person. Guided city and sightseeing tours are a popular first-day choice in Salem, since the guide handles the route and the background stories. Read our full Bewitched Walking Tour of Salem review.
Mysteries and Murders of Salem Guided
Rated 4.8/5 from 1,559 Viator reviews, from about $36 per person. For a relaxed introduction to Salem, a guided tour like this takes care of the logistics so you can focus on what you are seeing. Read our full Mysteries and Murders of Salem Guided Night-Time Walking Tour review.
Wicked Awesome Tours in Salem
Rated 4.8/5 from 1,391 Viator reviews, from about $29 per person. Guided city and sightseeing tours are a popular first-day choice in Salem, since the guide handles the route and the background stories.
The Salem Witch Walk
Rated 4.7/5 from 1,336 Viator reviews, from about $35 per person. For a relaxed introduction to Salem, a guided tour like this takes care of the logistics so you can focus on what you are seeing.
How to Choose the Right Experience
Start with the kind of day you want. Guided city tours and ticketed visits suit first-time visitors, water and outdoor trips suit travelers who want a change of pace, and food experiences are a relaxed way to round out a stay. Reading recent reviews is the best way to gauge current quality, and checking the live availability on the booking page confirms dates, group size and what is included.
Booking Tips for Salem
- Busy periods in Salem include October, when Halloween crowds peak, so book popular tours several days ahead in those months.
- Look for free cancellation on the booking page so you can adjust if the weather changes.
- Fall foliage and Halloween-season events make October the busiest month, so book walking tours ahead.
- Check the pickup point, start time and duration before you book.
Frequently Asked Questions
What are the best things to do in Salem?
Among the most popular choices on Viator are History and Hauntings of Salem Guided, Salem Voodoo, Vampires, and Ghosts Guided Walking Tour and Bewitched Walking Tour of Salem. All are well rated by travelers at the time of writing.
How much do tours in Salem cost?
Prices for the top-rated tours listed here start from about $28 per person, with a typical mid-range of around $35 and some experiences costing $50 or more. Rates change by date, group size and option.
Should I book tours in Salem in advance?
Popular tours can sell out in busy periods, so booking a few days ahead is a sensible approach, especially for weekends and peak season.
When is the best time to visit Salem?
The most popular months for visiting Salem are September and October. Conditions vary by season, so see our best time to visit guide for details.
Disclosure: some links on this page are affiliate links. If you book through them we may earn a commission at no extra cost to you. Ratings, review counts and prices come from Viator listings checked in October 2026 and may have changed.
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