Wisconsin’s capital, built on an isthmus between two lakes with a university town energy and a legendary farmers market.

Why Visit Madison

Madison occupies a narrow isthmus between Lake Mendota and Lake Monona, giving the city water views from nearly every direction along with an extensive network of lakeside parks and bike paths. Home to the University of Wisconsin, the city has a youthful, progressive feel, anchored by the Capitol Square and its Saturday farmers market, one of the largest producer only markets in the country.

Top Experiences

  • Wisconsin State Capitol: A granite domed capitol building offering free tours and rooftop observation views.
  • Dane County Farmers Market: A Saturday market circling the Capitol Square, considered one of the largest producer only markets in the US.
  • Memorial Union Terrace: A lakeside gathering spot on the University of Wisconsin campus with drinks and live music on Lake Mendota.
  • Olbrich Botanical Gardens: Free outdoor gardens plus a paid tropical conservatory on the shore of Lake Monona.

Book these experiences and more through guided tours from Madison.

Flying Dress Photo Shoot in Madison WI

Flying Dress Photo Shoot in Madison WI

★ 5.0 (5)
From USD 399
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Participate in a Fun Scavenger Hunt in Madison by Crazy Dash

Participate in a Fun Scavenger Hunt in Madison by Crazy Dash

★ 5.0 (1)
From USD 10
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Unique Scavenger Hunt Experience in Madison by 3Quest Challenge

Unique Scavenger Hunt Experience in Madison by 3Quest Challenge

★ 5.0 (1)
From USD 10
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Madison to Dane County Regional Airport (MSN) - Departure Private Transfer

Madison to Dane County Regional Airport (MSN) - Departure Private Transfer

★ 5.0 (1)
From USD 90.63
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Downtown Madison E-Bike Guided Tour

Downtown Madison E-Bike Guided Tour

★ 5.0 (172)
From USD 99
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The Original Madison Ghost Walk - Capitol Square

The Original Madison Ghost Walk - Capitol Square

★ 4.9 (14)
From USD 29.99
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Practical Tips

  • Arrive early for the Saturday farmers market, it draws large crowds by mid morning.
  • The Union Terrace is best enjoyed at sunset over Lake Mendota.
  • Bike paths connect most major attractions, rentals are available downtown.

FAQ

What is Madison Wisconsin known for?
Its lakeside setting between two lakes, the University of Wisconsin, and its large Saturday farmers market.

Is Madison a college town?
Yes, the University of Wisconsin-Madison gives the city much of its energy, dining, and events calendar.

What is there to do outdoors in Madison?
Lakeside parks, bike trails circling both lakes, and the Olbrich Botanical Gardens.